What We Do

If communication is done correctly it has the ability to go beyond the ordinary, to transform, inspire, move and educate. This ability is something that can be accessed by our clients by simply judging the results.

Mindlabz implements multi-discipline thinking. This means maximum consideration is given to the means of execution that will possibly be used. The additional elements that will accompany this are identified. Projects are always reviewed holistically so that each possible discipline is thought of in relation to the others.

A total creative solution is now formed that fulfils all the requirements of the strategic brief. Our creative team has every resource at their disposal to effectively execute all the campaign elements that are required. The thought process involves taking all previous research and client concerns into consideration.

The result is a comprehensive creative solution.

Events

An event is a tangible experience with the brand that creates a greater, and longer lasting positive memory of the brand in consumer’s minds.

This scripted road show visits schools with an informative, interactive and lively performance. The show teaches children about vitamins, mineral and fortification. Plenty of prizes and giveaways and the educational element ensure consumer buy-in into the brand as it is a positive experience for the child and parent alike.

Mindlabz has also used road shows to great effect in rural areas where traditional means of advertising are not an option, due to financial barriers.

Media

By working in close alliance with all media companies, we deliver the best value for advertising investment around.

We are able to establish cutting edge campaign reporting and media investment analysis. This assists in making campaign communication focused and effective.

Production

Our production department has excellent access to new suppliers and printers, they use their buying power to get the best rates, making it a cost effective service.

This means we get innovation while at the same time maintaining the correct high standard of quality for each specific objective.

Sponsorship

Sponsorship, if handled correctly, can be an immensely successful marketing tool for a brand. It is important that a sponsored event, and the brand it is aligned to, have a logical relation to each other.

Sponsorship is effective as it has a measurable return, be it brand image building or new brand trail.

Research

Comprehensive understanding of our client’s business is key to us performing at our best. Researching our client’s customers and their business is an integral part of our job. We get inside the minds of people to increase our understanding until it is at the same level as the client’s brand manager or marketing manager.

We achieve this through desktop and on site research, trade visits, interviews and surveys. From here an appropriate strategy utilizing the correct disciplines is planned.

E-marketing

Even though relatively new to this part of the world, a rich customer database provides a company with strong competitive advantages. Consumers can get information, make intelligent choices, and finally pay all through the Internet. No other medium can accomplish these functions instantly, without resorting to other means. The Internet is by nature interactive. Users can initiate a shopping process by visiting a website and then clicking on hyper-linked text for more information, making the diverse nature of the Internet suitable for high-impact branding. The Internet has become an integral part of the branding mix for many brands.

Taking these factors into consideration it is vital that brands exploit this resource to create real benefits for the brand and its consumers. The beauty of this tool is that it can be used effectively as a one-to-one communication tool and as a marketing channel to reach an audience of millions.